In recent years, the trend of “finding nature” has become increasingly popular among Vietnamese consumers. Green food, fresh, does not contain chemical ingredients are considered as a sustainable, healthier choice.
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Therefore, the domestic market also witnessed the rise of businesses and chains of clean food supply chains. The problem for clean food brands is to build a professional and professional brand to become a reliable and reputable address of customers.
Ms. Thanh”s clean food store specializes in providing all-natural agricultural products such as fruits and vegetables, ensuring quality and safety for consumers in Hanoi. With the philosophy of “food is the most precious medicine for your body” and a passion for pure agriculture, Ms. Thanh wishes that each customer will not only receive fresh, delicious products but also full nutrition, energy, for the health of consumers.
Therefore, the name of the brand must convey the aspirations and enthusiasm of the founders, and deeply reflect the core values and foundations of the brand, easily impressing customers.
The name GREEN NEST was inspired by the literary work “Flying on a cuckoo”s nest” praising freedom as an eternal song of life. Green Nest is a combination of Green and Nest, which translates as English Bird”s Nest.
The name also cleverly integrates the brand”s industry specialty with the stylization of the word Greenest, in English meaning the greenest, purest and most natural. Green Nest is a name that evokes direct feelings for customers, feeling that it is surrounded by a green space, extremely spacious and open.
When choosing the brand name of Green Nest, the founders began the journey to return to the green and the nature by providing clean food to consumers. Green Nest also reminds of the proverb “Good land birds perched”, which has been imprinted in the mind and spiritual life of Vietnamese people.
The good soil here is fertile land, sustainable farming, lush trees. Only in such a place can you see bird nests above, where nature and animals also mate. The love of mother earth is a positive source of energy for brand initiators to pursue the mission of changing the way people think about food and raising awareness for public health.
Green Nest is the place to nurture green dreams, spreading green motivation to everyone. By providing clean, quality and safe agricultural products, the mission of creating a brand”s green future is always motivated, contributing to creating a healthy environment and a green planet for ourselves.
The name associated with the brand positioning phrase “The charming origin from the land” is also a reflection of the message about the human values that the founders wanted to convey to customers: nature, purity, belief, hope and sincerity At Green Nest, we meet sympathetic hearts, converging kind and honest things as the conditions of life. coexist with nature.